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Corporate Culture

　　Our Mission
　　　　Excellence for You.
　　　　——Excellent services to clients
　　　　——Maximum returns to shareholders
　　　　——Real success for our people
　　　　——Great contribution to society


　　Our Vision
　　　　Build a world-class and modern financial enterprise with global competitiveness by adhering to the principles of "delivering excellence, sticking to our founding mission, customers' favourite, leading in innovation, security and prudence, and people-oriented"


　　Our Values
　　　　Integrity Leads to Prosperity.
　　　　——Integrity, Humanity, Prudence, Innovation, and Excellence.